Member Article

Spreadshirt Launches Spreadshop; a fully responsive game-changer

Spreadshirt Launches Spreadshop; a fully responsive game-changer

Only Combined Shop Provider & Fulfilment Service Fully Optimised for Mobile

Spreadshirt continues to push forward mobile optimisation in ecommerce platforms with the launch of its new shop system, Spreadshop. The move marks the next phase of continued investment and development of all services and is another notable milestone in the company’s efforts to optimise all points-of-sale for mobile usage for both buyers and sellers.

“This enhancement to our platform is a strategic decision to set the pace for a state of the art platform. We leveraged the touch T-shirt design tool in 2013, mobile marketplace and single page check-out in 2014, and now launch Spreadshop in 2015,” notes Philip Rooke, CEO, “This aligns with our goal of enabling our community of sellers to publish any idea on every product we offer globally in 60 seconds or less as we become a $1B game-changer in the apparel and accessory industry.”

Spreadshirt is the only combined shop provider and fulfilment service in the industry that offers all its services optimised for mobile - setting the standard in responsive design, mobile optimisation and global reach as a fulfiller. A sample shop showcasing Spreadshop can be found at Goats Rock!

The unprecedented revision to the underlying technology of Spreadshop is significant because of the following live and upcoming features:

Live:

fully responsive faster load times ease of social sharing for shop customers super modern, user-friendly design lists pages for more intuitive product searching based on technology that enables rapid feature implementations

Upcoming:

multiple product option displays that lead to higher conversions ease of shop personalisation ease of social sharing for shop sellers better SEO more refined targeting of shop customers through specific landing pages t-shirt design tool integrated in the shop a design based shop

The Spreadshop technology is based on Spreadshirt’s mobile marketplace that is built with GWT (Google Web Toolkit). The underlying agile software development methodology is SCRUM.

“The experience we gained with the mobile marketplace has helped us with the development of Spreadshop” continues Phil Rooke, “Successfully introduced marketplace features, such as displaying additional product suggestions for inspiration or landing pages for special products for better targeting, will be introduced to the Spreadshop too. The integration of the T-shirt Design Tool, with which the customer can create a product themselves, is in the planning stages as well, since it has proved to have a positive effect on conversion rates.”

The connected community of global sellers has already provided several hundred ideas and suggestions while offering up key feedback in special user forums. Their votes on various topics have enhanced the roadmap for Spreadshirt’s product development team.

About Spreadshirt

SPREAD IT WITH SPREADSHIRT: Ecommerce company, Spreadshirt, provides individuals, businesses and organisations with a platform for buying, selling and creating ideas. The global community of more than 70,000 sellers, including Newcastle Brown Ale, Rubik’s Cube, Thelwell and The Avengers is provided with more than 150 products and numerous points-of-sale. These include white label shops, Spreadshirt’s own and external marketplaces (e.g. Amazon, ebay, Rakuten), and individual fulfillment solutions via APIs and plug-ins (e.g., Shopify, Magento).

The company, founded in 2002, is active in 19 markets and 12 languages ‹and operates five production sites; Germany, Poland, the USA and Brazil. All products are printed on-demand. In 2014, Spreadshirt hit global revenue of approximately £58 million and sent more than 3.3 million articles to more than 150 countries.

The Spreadshirt family also includes Yink, a provider of high volume, customised promotional textile printing.

This was posted in Bdaily's Members' News section by Philip Rooke .