Member Article

Alfresia Blooms With Biggest Ever Collection

Leading garden and conservatory furniture etailer Alfresia.co.uk, has launched its biggest ever summer collection.

The online store has expanded their product range by 30% for 2015, and has significantly increased stock levels across all product categories.

Alfresia.co.uk’s most extensive range ever includes new outdoor ovens, paella cookers, masonry and premium barbecues, building on the success of 2014 during which they sold out quickly.

More accessibly priced entry level barbecues and garden furniture sets have also been launched, aimed at those with smaller budgets.

The new products and increased stock will be supported by a £100,000 marketing drive, which includes targeted SEO, PPC and public relations campaigns.

The Rochdale-based company which sells garden furniture, outdoor cooking equipment, luxury cushions and more via its website, has also doubled staff levels in the UK manufacturing and logistics operations, to cope with demand.

Following scorching 2014 sales, the company has continued to thrive in the first quarter of 2015, and has recorded double the amount of purchases via smartphones to its mobile enhanced website.

Craig Corbett, marketing manager at Alfresia.co.uk, said: “We were delighted with the growth we saw in 2014, and this has enabled us to expand our product range to include a bigger offering than ever, and offer even larger stock levels to meet demand. And with sales already up 30% in the first quarter of 2015 the early signs suggest we can expect another great year.

“We have also seen a noticeably younger demographic of customers purchasing items than in previous years new homeowners and first time buyers look to enjoy their gardens and outdoor space, and this is reflected in the steep increase in mobile sales.”

Alfresia.co.uk sells a wide range of garden and conservatory furniture to enable families to enjoy their gardens via its website.

For more information, visit www.alfresia.co.uk.

This was posted in Bdaily's Members' News section by Gemma Eccleston .