Member Article

VIP Guests Receive a Tour Around Williams BMW

Leading prestige motor retail group Williams BMW hosted an honorary visit from VIP guests Dr Nicolas Peter, Head of BMW in Europe and Graham Grieve, Chief Executive Officer at BMW Group UK.

Held across two flagship sites, Williams Bolton BMW, based on Vincent Way, Raikes Lane and Williams Rochdale BMW, based on Gorrels Way just off the A627M, the event saw the team warmly welcome their esteemed visitors who were eager to view the highly contemporary landmark showrooms, and learn more about how the Williams Group is leading the way in the areas of community engagement & partnerships, charitable giving, staff reward and recognition and local sports sponsorships.

Nick Cook, Managing Director at Williams Group, explains: “We were thrilled to host such a prestigious visit, and receive this notable recognition for our innovation and commitment to developing our relationships internally with our extremely valued staff, and externally with our loyal customers, community groups, charities and sports organisations.

“The visit, and subsequent presentation that we gave to Dr Nicolas Peter and Graham Grieve, facilitated the opportunity to showcase our passion and recent achievements across Williams BMW and MINI retail centres, and share best practice as a template for other retail centres. Our prestigious visitors were clearly very impressed.”

Specialising in BMW, MINI and Land Rover cars as well as BMW Motorcycles, the Williams Group has thirteen showrooms across the region. With official manufacturer franchises in Bolton, Liverpool, Manchester, Rochdale and Stockport.

The Williams Group has been delivering superior quality alongside exceptional customer service for more than 100 years, making the Group of the most respected car and motorcycle retailers in the North West of England.

For more information on the Williams Group visit: www.williamsgroup.co.uk

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