Member Article

Tangerine to promote Liverpool John Lennon Airport

Manchester communications agency Tangerine has been appointed by Liverpool John Lennon Airport (LJLA) to strengthen its digital profile, following recent worldwide expansion plans.

Commissioned to delivering a digital strategy and content-driven social media approach, Tangerine will be working with LJLA to maximise online awareness around its ‘Faster, Easier, Closer’ message and new partnerships with Flybe and Aer Lingus.

These have opened up worldwide flight routes, including Hong Kong, Rio de Janeiro, LA and Singapore, as well as several new destinations across Europe.

Tangerine will lead the digital communications strategy, including the development of content, to increase engagement, boost brand awareness and increase conversions.

Clare Rogerson, digital marketing manager at LJLA, said: “With so much taking off this year it was vital we have the right agency partner to help us maximise all the exciting activity we have coming up on a digital platform.”

This was posted in Bdaily's Members' News section by Simon Malia .