Member Article

ForceManager Appoints Elisa Rabate as Director of Marketing

ForceManager, the specialist in mobile sales management software, has appointed Elisa Rabate as its Director of Marketing. In the role Rabate will lead and implement the company’s global marketing strategy, to raise the company’s profile internationally.

Rabate brings more than a decade of marketing experience to ForceManager having previously held several B2B and B2C marketing positions with start-up companies in a variety of sectors including leisure, affiliation, contextual advertising, email marketing and FMCG.

Rabate was previously the marketing manager for Groupalia Spain, one of the main Spanish ecommerce companies, where she led acquisition campaigns, media buying and developed activation and customer retention strategies. Rabate has held similar positions at companies including FloraQueen and Genuinus, directing digital marketing campaigns on a national and international scale.

Commenting on the appointment ForceManager CEO Oscar Macia said: “Having already achieved strong growth figures we are committed to continuing this upward trend as we enter new markets internationally. Elisa’s extensive experience in marketing start-ups and digital technology businesses will enhance our go-to-market strategy, while also increasing ForceManager’s brand awareness and accelerating our growth internationally.”

Rabate holds a degree in Translation and Foreign Languages from University of Southampton and a masters in International Business and Languages from Paris’ Sorbonne Nouvelle and is fluent in English, Spanish, French, Italian and Catalan.

This was posted in Bdaily's Members' News section by Joseph Rutter .