Member Article

Durham Cricket Board Ladies team announces first corporate sponsor

Northumberland-based confectionary firm Sweetdreams has partnered with Durham Cricket Board Ladies team to help get more women into sport.

The Choc Nibbles manufacturer, which has been unveiled as the first corporate sponsor of the side, is aiming to raise the profile of women’s sport and the importance of nurturing local home-grown talent.

Matthew Stephenson, managing director of Sweetdreams, said: “As existing sponsors of local grassroots rugby and football teams, we’re proud to now be involved with Durham’s ladies team and helping raise their profile.

“This new deal is a natural progression in our sponsorship strategy for grassroots sports. For women’s sport to make progress, commercial investment is needed and we believe it is important to increase the visibility of women’s sport and empowering more females to become involved in sports at all levels.”

Established 15 years ago, Durham now play in Division Two of the National Senior Women’s County Championship and have enjoyed a strong start to the 2015 season.

Tom Seymour, sales director at Durham County Cricket Club, added: “Our senior women’s team are going from strength to strength and with a strong pipeline of promising talent coming through our youth system, it’s wonderful to have the backing of local businesses such as Sweetdreams to keep that momentum going.”

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