Member Article

Online savings tool gains top recognition

A NORTH-EAST design agency is celebrating after creating an online banking tool, which has been praised by leading financial websites ‘moneysupermarket.com’ and ‘moneyexpert.com’ and shortlisted for three awards.

Solution Group worked with Newcastle Building Society (NBS) to design and develop a unique ‘online calculator’ for customers to predict the amount of interest they might receive when investing in a range of ISAs.

Named ‘CustomISA’, the creative agency worked hard to develop the finance tool that would ensure a user-friendly experience for the investor making it as easy as possible to use by simply inputting the amount they wish to invest. The calculator then allows customers to interactively create their own custom ISA portfolio and generate a prediction of the interest they might receive.

Now, just three months from this launch, ‘CustomISA’ tool, along with the accompanying marketing campaign, has been shortlisted in the ‘new product category’ in this year’s Financial Services awards and in the Northern Chartered Institute of Marketing’s ‘business to consumer campaign of the year’ and ‘best low budget’ campaign.

The online tool has also been widely praised for providing an outstanding customer experience as it automatically updates when interest rates increase or decrease allowing access to accurate figures 24 hours a day.

Ryan Quinn, assistant product development manager at NBS said: “It’s fantastic to have CustomISA in place for our customers. The tool enables people to make the most of their cash ISA allowance by creating a package of tax free accounts to suit their individual savings needs.

“It’s ideal for those who would like a savings plan that is more tailored based on the length of a product or access for instance. There’s nothing really like it on the marketplace.

“It is easy to use and it was great to work with another regional company; Solution Group listened to our very specific requirements and delivered on time.

“It’s particularly exciting to be shortlisted for three awards and to have been recognised by moneysupermarket.com and moneyexpert.com is a real testament to how well we worked together to deliver a customer-focussed product.”

Jonny Sams, director at Solution Group said: “We thoroughly enjoyed working with NBS and are thrilled that the CustomISA tool has been recognised nationally as bringing something new to a very competitive market.

“The platform is cleverly designed and the fact that it has helped NBS get over 27,000 page views for their ISAs clearly shows its popularity.”

Solution Group has over 25 years design experience and provides its clients with branding, web development, multimedia and digital design, illustration, art direction, photography and copywriting across online and offline platforms.

For more information about Solution Group visit: www.solutiongroup.co.uk

For more information about Custom ISA visit: www.customisa.co.uk

This was posted in Bdaily's Members' News section by Richard Crulley .