Member Article

What can Apple Watch do for my business?

Earlier on in the year, Apple introduced their newest offering to the public, the Apple Watch. Available in three collections; Apple Watch Sport coming in at £299, Apple Watch available from £479 and the Apple Watch Edition with prices starting at £8,000, much like other devices from the brand, the watch doesn’t come cheap. One of Apple’s main aims with the Apple Watch is to eliminate the need to remove your phone from your pocket and along with this wearable gadget beaming messages, Facebook updates and simplified apps to our wrists; and it was only a matter of time before this device was teamed with another to eradicate the need to pull of another daily necessity other than your phone, your wallet.

Today sees the launch of the ground-breaking new service, Apple Pay will have on business owners across the country. Apple Pay, the corporation’s mobile payments technology, is already booming in the States, despite only recently being released. With support from an impressive number of banking partners and retail stores, it was only a matter of time before this hopped across the pond to be a common feature on the UK high street. This new payment process is set to revolutionise the way consumers and business owners interact in-store, by eliminating the need to hand over cash or an actual bank card.

The Apple Watch, along with Apple Pay will see the way we view notifications change significantly; with an increase ingeo-marketing mobile technology. Technology beaming notifications straight to your Apple Watch, could completely change the way that SME’s market to their customer base. Imagine walking past an independent coffee shop, and a notification popping onto your wrist to inform you of a 50% discount just for today, the customer then has the easy task of popping into the shop and paying, not using their wallet, but through Apple Pay.

Stuart Griffiths, CEO of True Telecom comments, “We welcome this new technology in business. In the grand scheme of things; this could mean that SME’s get more customers through their door, more sales and ultimately more profits.”

This was posted in Bdaily's Members' News section by Stuart Griffiths .