Member Article

White Stuff sees sales increase during year of expansion

White Stuff has reported a total sales increase of 13.6 per cent to £131.4m for the year ending 2 May 2015.

The clothing retailer, which opened its first store in London in 1991, continued to grow its UK retail business with the opening of nine new stores and four concessions

The online sector of the business delivered “strong growth”, with sales up 36.5 per cent on last year. The retailer attributes this growth to “the success of our multi-channel strategy, an improved delivery proposition and increased investment in marketing.”

Although at an early stage of development, White Stuff’s international business showed an increase in sales of 71.6 per cent over the year, driven by overseas online sales, its European wholesale business and four recent concession openings in Germany, taking the total to seven.

CEO Jeremy Seigal commented: “We are pleased to report another year of growth. We continue to develop a highly differentiated product and service for our customers and continue to invest in growing the business both in the UK and overseas.

“To further strengthen and focus our international ambitions I am also delighted to confirm the appointment of Peter Ridler, as International Director, from September 2015. Peter joins us from Musgrave, where he was Managing Director. He brings a wealth of international retail experience from senior roles at Centrofashion, Monsoon Accessorize, The Body Shop International, Staples UK and Tesco.”

This was posted in Bdaily's Members' News section by Ellen Forster .