Member Article
Multi-operator 'smart' bus ticket scheme launches in Brighton
Passengers with electronic ‘smart’ tickets will be able to use them on more than one bus company in Brighton & Hove from next week, following a five-figure investment from the Department for Transport.
Until now, smartcard tickets, known as The Key, used on Brighton & Hove Bus Company services, could not be accepted by other firms.
From August 3 the new multi operator ticketing scheme will be available on vehicles run by The Big Lemon and on all Compass Buses operating on the Brighton & Hove network.
The move has been made possible by a £71,000 grant the council won from the Department for Transport, plus resources from Brighton & Hove Buses and their parent company Go Ahead.
The project has funded computing changes to integrate the services, plus installation of card-readers on buses run by Compass Travel and the Big Lemon.
The companies provide supported bus services, subsidised by the council, which would otherwise not be commercially viable. The three-year pilot scheme will cover Compass Travel services 37, 37B, 47 56, 57, 16 and 66, plus service 52 operated by The Big Lemon.
As well as winning the grant and facilitating the project, the city council is also contributing £27,000 towards set-up costs, with bus companies meeting the running costs.
Smartcards can be topped up online or at Brighton & Hove Buses’ North Street shop, providing tickets ranging from single journeys to one-year seasons.
If successful the council’s multi-operator scheme could be extended to all operators of bus services in the city.
Nick Hill, Head of Commercial Development, Brighton & Hove Buses, said: “We are delighted to have been able to help make this project a reality as it makes it even more attractive for people to use the bus in the city. It will make bus travel easier and cheaper for thousands of people using the council-supported routes in the city by giving them the same access to a smart card as everyone else in the city. This scheme is an example of great partnership work within Brighton and Hove.”
Chris Chatfield Managing Director, Compass Travel (Sussex) Limited said: “Compass Bus is pleased to be fully involved in this joint initiative for smart bus ticketing in Brighton. This will make local bus travel cheaper and easier and give seamless journey opportunities on one ticket.”
This was posted in Bdaily's Members' News section by Ellen Forster .
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