Member Article

Absolute Media is a radio star

A West Yorkshire business has been contracted to license two songs from both Universal and Sony to produce radio commercials for UK carpet, flooring and bed company, United Carpets and Beds for a year.

Absolute Media (UK) Ltd, formed by Alex Mullen in 1999, has worked with the Rotherham-based firm for four years. Following a successful relationship which has seen United Carpets and Beds growth in pre-tax profit to 29% this year, the second largest chain of specialist retail carpet and floor covering stores in the UK has attributed much of their success to their strong marketing presence, which includes radio, produced by Absolute Media.

Alex of Absolute Media (UK) Ltd spoke to Universal who own the music, and Sony, who own the songs for M People’s ‘moving on up’ and Lisa Stansfield’s ‘all around the world’ to help promote the parent business and World of Bedz, their subsidiary firm.

William Hickman, Marketing Manager for United Carpets and Beds explained: “Over the years we’ve worked with Absolute Media, they have never let us down. They produce creative, cost effective radio adverts within tight deadlines and I’m sure our continued growth is thanks to the cleverly crafted commercials.”

Alex commented: “United Carpets and Beds are testament to the fact that there is still a demand for radio. I’m delighted to be able to provide a great return on investment which has contributed towards the company’s growth.”

Alex continued: “Catchy 70s, 80s and 90s songs seem to be having a revival with brands relating to the popular songs to strengthen their position in the market.”

Absolute Media (UK) Ltd have experienced their own growth in creating radio commercials and planning airtime with radio stations and they have also expanded into video production, with a dedicated green room based in their Lockwood-park studio, the former home of Pennine FM.

This was posted in Bdaily's Members' News section by Robert Beaumont .