Member Article
Fulham secures transatlantic sponsorship deal
Fulham Football Club has announced VISIT FLORIDA will be its Main Team Sponsor for the 2015/16 Season.
VISIT FLORIDA will appear on the front of the South London club’s home, away and third kit. In addition, the state’s tourism board will also have signage rights and be featured on the Riverside Stand roof at Craven Cottage on the landing approach from London’s Heathrow Airport.
Fulham Chairman, Shahid Khan said: “I love Fulham and I love Florida, so naturally it brings me a lot of satisfaction to see two of my personal passions become one,
“But what’s most important is how much this partnership makes strategic sense for both Fulham and VISIT FLORIDA. One of my stated goals has long been the expansion and development of Fulham as an international brand, particularly in the U.S.
“VISIT FLORIDA has a great tourism and leisure story to tell in the competitive London and UK market, and I don’t think there can be a better way of communicating all Florida has to offer than through the power and following of Fulham Football Club.”
Paul Phipps, VISIT FLORIDA’s Chief Marketing Officer, said: “VISIT FLORIDA is thrilled with this partnership with Fulham Football Club.
“It provides us with a fantastic opportunity to raise awareness of Florida’s diverse range of active holiday options and experiences including world-class sports, wonderful beaches and amazing theme parks.”
This was posted in Bdaily's Members' News section by Ellen Forster .
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