Hull sports marketing agency helps businesses score with VIP Matchdays

Laura Miller, a Hull-based businesswoman, is expanding her sports marketing company, Miller Sports Group, with the launch of VIP Matchdays.

VIP Matchdays pairs sport and music fans with premier packages and the best seats in the venue.

Since launching in April, the concierge service has secured official re-seller partnerships with Arsenal, Doncaster Racecourse and the Rugby Football League, plus many more.

Laura launched VIP Matchdays after spotting a gap in the market for companies and individuals who were struggling to source good quality hospitality packages.

Miller Sports Group aims to reposition corporate hospitality as a key element of UK business relationships, placing emphasis on outstanding customer experience.

Laura said: “I also heard a lot of negative comments about customer service. I knew there was a simpler way to ensure businesses and individuals had access to first class tickets. Through building relationships with VIP Matchdays instead of dozens of different clubs and venues, our customers enjoy a highly personalised service.

“VIP Matchdays has got off to a stellar start. We’ve helped our clients attend the sell-out Floyd Mayweather versus Manny Pacquiao fight in Las Vegas and get lane passes for the star-studded British Grand Prix.

“We’re determined to share the message that hospitality doesn’t have to be expensive. It’s often the most affordable option when tickets are in demand.”

Furthermore, VIP Matchdays has launched at an opportune time. The latest report from the IPA, the professional body for UK advertising industry, states that marketing has experienced continued boost during the second quarter of 2015.

The IPA further revealed that advertising spend categories with ‘events’, and ‘internet’ registering saw the strongest net growth with an increase of 7.4% and 6.8% respectively.

Laura Miller added: “As we continue to emerge from recession, companies are increasingly willing to engage in corporate hospitality and sponsorship.

“Building and maintaining business relationships is vitally important and corporate hospitality packages offer the chance to reward clients and spend quality, face to face time with key customers.”

VIP Matchdays is currently handling bookings for the forthcoming football season and the remaining matches in the Ashes test series.

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