Member Article

Roundup Of Resources When Creating Email Template Design

The best approach to start when creating email template design is to leverage the impressive resources you find over the internet while search.

The trends over the web, especially to create email template design, are changing and so is the approach of using this very service. Earlier, there was not such a tough competition among the website owners to grab as much audience as they can, which today is the mantra for success of an online business. When it comes to making an online business successful, nothing more than the number of audiences being served matters the most. An exciting number of audiences can only be attracted if they have been served with excellent services in order to let them accustomed with the services being offered by the business.

There are a number of email templates available for free over the internet; however, the thing that counts the most is to customize your template to suit the needs of your business. Customization also matters to serve the audiences with the right approach. While editing, you need to keep the below mentioned points in your mind to ensure the success of your email template design across multiple email clients.

♦ The Use Of Tables

Using tables in the email template offers a number of opportunities in the form of including boarders, spacing, centered text, etc. Embracing these techniques can make the template visually appealing for the web audience. This is one of the success rules that helps in the creation of unique templates.

♦ The value of proper CSS

CSS or cascading style sheet can be best used for general elements such as fonts as well as colors. It is also recommended to use inline CSS as email applications (browsers based) like Gmail strip out as well as tags by default. Therefore, it is prescribed to use inline CSS over embedded CSS.

♦ Set the links and buttons right

It is a good approach to create buttons and links in the template. However, try to use a table instead of a button image. It is also important to incorporate “call to action” button to offer easy opportunities to the viewers to react upon your template.

♦ Test your template

Testing your final creation is always a good approach, especially when you have created an email template for the promotion of your services. For testing purposes, tools such as Litmus or EmailOnAcid can be used.

Keeping aforementioned points in your mind while creating email template design will help you generate a copy that is equally valuable to you as well as to your audiences. With a functional template, you can extend the existing number of business customers and can also grow the list of potential customers.

This was posted in Bdaily's Members' News section by EmailChopper .