Member Article

Funding boost for Merseyside software specialists

Liverpool based software provider LivingLens has been awarded £1 million in Series A funding.

The open platform enables brands to easily connect with consumers through the use of capture and video data mining technologies. This helps clients to turn video into a readily usable asset.

It has grown rapidly in just 18 months, expanding to 10 staff, seven of them based in the Liverpool office. The funding announcement marks the next stage for the business. It will be used to expand the client servicing function and continue to develop cutting edge video technology.

It is the latest success of Liverpool in London programme, from Liverpool Vision, which exists to help city businesses hoping to break through in the capital. LivingLens joined the programme in 2014, and one of the networking sessions led to the initial £100,000 investment from Collider Accelerator, from which the success has followed.

Carl Wong, CEO of LivingLens said: “We are delighted to announce our series A funding round. We are now working with some of the world’s largest brands and agencies to enable them to get closer to their consumers and drive more value out of the data source that is video.

“Our Enterprise scale platform from smartphone apps through to our Video Business Intelligence & Data Mining engine, enables our clients to leverage video, quickly and efficiently as if it was any other type of data.”

Mayor of Liverpool, Joe Anderson said: “It’s great to see a Liverpool business working so well in London while choosing to remain based here.

“It’s a good example of how the Liverpool in London Embassy can give our local businesses a boost when accessing new markets, or finance in this case, delivering on my pledge to make Liverpool a business-friendly city.”

This was posted in Bdaily's Members' News section by Simon Malia .