Member Article

BrightHR appoints Media Agency Group to promote rebrand

Salford-based Media Agency Group has been appointed by BrightHR, and will be responsible for all advertising spend for the soon-to-be rebranded business.

Bright HR is a cloud-based Human Resources service that assists small to medium sized businesses to manage their day-to-day HR needs. The firm has its headquarters in Manchester.

Specialising in managing absenteeism, BrightHR works with in-house HR professionals and business owners, freeing them to concentrate on other aspects of management.

The business is currently known as HR Online. Media Agency Group has been commissioned to increase brand awareness, generate revenue and raise the profile of the company as it rebrands as BrightHR.

This will see MAG assume the responsibility of all media planning and buying for BrightHR, in order to target its ideal audience, which is comprised of members of the HR professionals, referral partners, small business owners and employees.

Sheryl Thompson, Head of Brand Communications at BrightHR, said: “We’re launching in November and want to make a big splash.

“Having MAG on board helps us to reach our target market, and show them how we can help. We have ambitious growth plans through our Partner Referral programme, so it was key to get an agency on board who could work with us to reach a wide range of business sectors as well as our core audience of HR professionals”.

Managing Director of Media Agency Group, John Kehoe, said: “We are all looking forward to working closely with the business in the coming months in order to ensure that they reach their core audience. I have no doubt that this appointment will be the start of a brilliant working relationship.”

This was posted in Bdaily's Members' News section by Simon Malia .