Member Article

West Ham announces planning permission bid for digital improvements to new stadium

West Ham United has announced planning permission is being sought for a wrap to cover the Hammers’ new home on Queen Elizabeth Olympic Park.

The proposed LED digital wrap, which would display on the Stadium’s exterior, would become the very first of its kind to be used in a UK sporting arena.

It will allow the Club to design striking and bespoke West Ham content for each and every Hammers matchday.

The digital wrap would give the Club tremendous scope to use diverse, innovative content catered to each specific fixture and it promises to be a spectacular sight for supporters approaching the ground.

The wrap itself would stretch around the north, east and south sides of the Stadium and would be capable of displaying moving, colour content. The LEDs would be housed in a structure attached to back of the existing Stadium bowl.

The new £700m Olympic Stadium, which is set to open next year, was built for the London 2012 Olympics and has been acquired by the team to become its news home ground.

Earlier this month, The London Legacy Development Corporation, the public authority that owns the stadium, revealed details of its rental agreement with the East London club after ex-Leyton orient chairman Barry Hearn asked for full public disclosure of the deal in June. It was discovered that the club would be living ‘virtually rent-free’ as much of the stadium’s running costs will be met by the taxpayer.

This was posted in Bdaily's Members' News section by Ellen Forster .