Member Article

West Ham reveals new stadium upgrades

West Ham United has unveiled the new seating design which is set to be installed at the club’s new stadium.

Following extensive consultation with supporters, the seating layout at the former Olympic stadium will now be transformed to feature the claret and blue colours of the East London club, while preserving the iconic shard design synonymous with London 2012.

The enhancement, which will be paid for in full by West Ham, will also see the words ‘West Ham’ emblazoned across the ‘Kop’ style East Stand, complemented by crossed hammer symbol, appearing across the lower tier seats and both the North and South stands.

West Ham United Vice-Chairman Karren Brady said: “I am proud to unveil our final designs for the seating at our new home. My Board’s aim is always to exceed our supporters’ expectations.

“After detailed consultation with our Supporter Advisory Board and other fan groups it became clear that this matter was of paramount importance to them and reaffirmed our belief that we must work day and night to pursue a solution that they would be proud of.

“It is important to note that this transformation, along with several others, is being completely funded by West Ham United as another example of our commitment to pay our way at the new Stadium.

“We have always pledged that the new Stadium will look and feel like West Ham’s home and today’s announcement is further evidence that we have absolutely kept our promise.

“The improvements to the seating are just one of a number of crucial changes that our supporters will see taking shape following the end of the summer events, after which the Stadium will be handed back to the construction team in November. Only then, will the real ‘Westhamification’ take place.

“The day when we can finally unveil the finished Stadium to our fans is getting closer and I, for one, cannot wait.”

Away from the pitch, fewer than 200 places now remain in Club London and its hospitality areas will be fitted out from scratch. Among them is The Boleyn bar, The Arnold Hills and The Academy, each with bespoke interiors inspired by the Club’s rich heritage.

Once complete, the VIP areas will offer a luxury experience to thousands of supporters who have already secured their seat.

The new Official Stadium Store will also begin to be fitted out in January ahead of its opening next summer.

This was posted in Bdaily's Members' News section by Ellen Forster .