Member Article

Chelsea FC announce digital partnership to improve fan engagement

Chelsea FC have named a global IT, consulting and business process services company as its official digital and IT partner.

Wipro Ltd will support Chelsea FC in this transformation journey by bringing together strategy, design and technology.

The partnership will help the club “re-imagine” the digital and technology experience. Chelsea FC will work with Wipro to create experiences for millions of fans that span not only the in-stadium, game-day experience but also their digital experience, anytime and anywhere.

Commenting on the partnership, Rajan Kohli, Senior Vice President and Global Head, Wipro Digital said, “Chelsea FC is renowned for its commitment to excellence and developing passionate fans across the world. Their confidence in Wipro Digital is a testament of our value proposition for global sports and gaming entities.

“Our unique ‘Customer Journey Engineering’ methodology will enable Chelsea FC to continue to be a preeminent digital brand.”

Christian Purslow, Managing Director, Chelsea FC said, “Wipro is a leading global company delivering world-class services that put their customers at the heart of everything they do – we plan on using this partnership to truly enhance the fan experience for millions of Chelsea supporters worldwide.

“Wipro’s expertise in building winning propositions that sit at the intersection of strategy, design and technology will help sustain our position as the digital leader in global sport.

It is also exciting for Chelsea FC to enter into a global partnership with Wipro given their significant presence and brand coverage in India - a market where we have over 50 million passionate supporters and where there is great potential to further build our fan base.“

This was posted in Bdaily's Members' News section by Ellen Forster .