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ActiveInStyle opens first UK store on the King's Road

Sloane Stanley Estate has announced that ActiveInStyle has launched its UK debut standalone pop-up store at 340 King’s Road.

The fitness fashion label’s 1,178 sq ft store will be open until November 1 and is the latest in a series of retail brands to select the King’s Road, following Jane Taylor, the couture milliner, and Noa Noa in recent weeks.

The online retailer’s first bricks and mortar UK shop will play host to exclusive collections such as Lorna Jane, Running Bare, Vimmia, Vie Active, Onzie, HPE, Bodyism, Truth Balance Virtue and Dharma Bums.

Commenting on ActiveInStyle’s debut, Hannah Grievson, commercial property manager at Sloane Stanley, commented: “ActiveInStyle has established a great position in the fitness market as the go to brand for fashionable activewear.

“We are delighted to welcome this unique and exciting label to our retail line up, adding to the appeal for our international visitors and resident shoppers.”

Caroline Lucey, founder, ActiveInStyle, added: “We selected the King’s Road for our first UK store because of its reputation and its position as a fitness hub, with studios such as Triyoga, Barrecore, Heartcore, Lomax, Virgin Active and Anytime Fitness all within walking distance of the pop-up. It is also great to be alongside other such well-known international brands.”

Shackleton and Miles Commercial acted for Sloane Stanley. ActiveInStyle represented themselves.

This was posted in Bdaily's Members' News section by Ellen Forster .