Member Article

Crowdfunding success leads to production run for Teesside-made digital golf aid

New digital golf training aid ‘TALON’, developed by Teesside-based startup Ojee Golf, is set to make its first 500 units available after surpassing a 60-day crowdfunding target of £20k.

Ojee Golf was founded by Hulbert and his father in 2014. Matt’s background in product design, combined with Paul’s lifelong passion for golf, led to a 12-month quest to solve a critical issue for golfers: how to establish and replicate the optimum golf stance or set up position.

Following its airing on INDIEGOGO two months ago, the stance-improvement device, which, for the first time in the game’s history, delivers real-time, visual feedback on golf stance, set-up and angles of address, has received more than £21k in crowdfunding contributions, in the shape of exclusive pre-orders.

The sum raised will be apportioned to the first 500-unit production run, available in November, and more than 20 per cent of the TALONs have already been sold, thanks to the INDIEGOGO crowdfunding pre-orders of the greatly anticipated product.

Ojee Golf founder and CEO Matt Hulbert said: “We couldn’t be happier with the positive reception we’ve received for the TALON and can’t thank those who contributed enough – you’ve given us real confidence going into the first production run.

“With availability of the units scheduled for November, the TALON will make the perfect Christmas present for any avid golfer, and, what’s more, winter is the perfect time to work on your swing and improve upon the fundamentals of your game. We’re over the moon with the way people have responded to our vision and thrilled to get the product out there.”

INDIEGOGO European director of technology and design Anastasia Emmanuel said: “Ojee TALON’s successful campaign is a testament to INDIEGOGO’s open platform and how it empowers entrepreneurs and creators to turn their ideas into reality.

“Sports enthusiasts love being able to access cutting edge innovations in technology that offer them feedback on their performance and help hone their skills, which is why we have seen incredible success with campaigns such as Atlas fitness watch, Thin Ice, RXActive wear and now Ojee TALON.”

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