Member Article

Danish womenswear brand relocates to King's Road

Sloane Stanley Estate has announced that Danish womenswear brand, Noa Noa, has relocated its only London standalone store to 308 King’s Road.

The upsize, which sees Noa Noa move into a 1,000 sq ft site, features the brand’s full womenswear range as well as clothing for babies and children under six. The store will also be home to a wholesale showroom on the basement level.

Founded in 1981 by brother Harold and Lars Holstein, Noa Noa has eight stores within the UK and is sold in more than 180 concept stores worldwide.

Hannah Grievson, commercial property manager at Sloane Stanley, added: “Following a collection of flagship openings for international brands including Jane Taylor Millinery to the King’s Road, Noa Noa is another world-recognised brand to add to the retail line-up.

“Sloane Stanley continues to grow its offer of attractive new fashion boutiques and international flagships that all have a quality and allure to match this highly sought after location.”

Commenting on the upsize, Derek Cornelius, part owner and director at Noa Noa, said: “We chose to launch this larger store on the King’s Road because Chelsea is a fantastic location with a vibrant atmosphere.

We believe the exquisite style, designs and fabric used by Noa Noa are perfect for the fashionable, discerning and international consumers who shop and live in the close vicinity.“

This was posted in Bdaily's Members' News section by Ellen Forster .