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Fresh to open flagship store in London’s West End

Shaftesbury has announced that Fresh is opening a 762 sq ft West End London flagship at 17 Monmouth Street this November. Â

The global skincare brand, which is owned by LVMH, will open its second store presenting the brand’s full range, including skincare, bodycare, haircare and fragrances.

Fresh will be located close to the new Natural Selection store and joins a series of recent signings on Monmouth Street including Club Monaco, which will be launching in October, Larsson & Jennings, Loft Design By… ,and Pierre Herme.

Commenting on the arrival of Fresh, Charles Owen, Seven Dials Portfolio Executive at Shaftesbury, said: “Seven Dials is delighted to welcome Fresh to Monmouth Street as we continue to draw in a host of highly desirable international beauty and fashion brands that give the area its vibrant atmosphere and appeal to our many visitors.“

Jean Marc Plisson, CEO, Fresh Inc added: “The cosmopolitan feel and the unique blend of independent boutiques, was what first drew us to Seven Dials. This location will give consumers in the area both, domestic and tourist, the opportunity to experience Fresh in a location which fits the artisanal, experimental, heritage values of the brand. We are very pleased to be opening our second store on Monmouth Street in the heart of Seven Dials.“

JLL and Shackleton acted on behalf of Seven Dials, and Harper Dennis Hobbs represented Fresh.

This was posted in Bdaily's Members' News section by Ellen Forster .