Sheffield companies continue collaboration following floods of 2007

A Sheffield marketing agency has completed its move into new offices with the support of interior design specialists Dale Office Interiors.

Integrated marketing agency, Rare Creative Group, opened its new offices on Attercliffe Road following a substantial revamp of the premises by Dale.

The office move and expansion showcases the continued collaboration of the two Sheffield companies since the devastating floods of 2007.

Dale Office Interiors, based in Hillsborough, assisted Rare Creative Group when its interior furnishings were largely written off as a result of massive flooding in the Don Valley area eight years ago.

Therefore, Rare Creative immediately appointed Dale to oversee its new design and layout of the new office.

Chris Bellingham, operations director of Rare Creative Group, said: “Dale has really done us proud. They’ve taken the distinctive cerise pink from our logo and repeated it throughout the space in various finishes and fabrics.

“The colour really helps to communicate our energy and confidence to customers, suppliers, employees and other visitors.

“Overall they’ve given us a fantastic new look which matches our creative ambitions and gives us choices about the way we use our space. It’s great to be working together again.”

The transformation of Rare’s new offices includes the creation of customised workspaces to meet different teams’ needs; making best use of natural light, architectural features and co-ordinated fittings.

Warren Bricknell, Dale’s managing director, added: “Designing office environments is about so much more these days than a fresh coat of paint and new furniture.

“As well as fostering teamwork and creativity, the spaces we create for our clients are practical and have been designed to change with organisational needs over time.”

Both companies have been based in Sheffield for many years - Dale was established in 1984 and Rare in 1996.

During the time of the flood, Dale Office Interiors supplied Rare Creative with new furniture and fitted out the flooring and walls to help get the company back on track.

Warren said: “The great thing is that Rare came to us to handle their recent refit, without putting the work out to tender.

“Over the years we’ve stayed together and grown together and more than 80 per cent of our business is repeat business, which says a lot about our reputation for good customer service.

“We were delighted to help out with Rare’s new look.”

Dale has seen 33% growth in the past year with a growing client list, which includes GO Outdoors, whose Sheffield-headquartered Dale recently refreshed to reflect the company’s youthful business culture.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →