Member Article

Relaunch for Knutsford Based Ski Holiday Specialists

Knutsford based ChaletFinder.co.uk, one of the UK’s largest online advertising portals for alpine accommodation, is heading into the 2015-16 winter ski season with a completely refreshed, industry leading consumer website.

The relaunch follows a change of ownership and the introduction of a new team that’s now spearheading an aggressive growth plan for the business.

ChaletFinder has been advertising ski chalets and ski travel in Europe, as well as Japan, the Nordics, Canada and the US, for more than 20 years. The company is being led into its third decade by newly appointed managing director Oliver Bailey along with co-shareholders Alec Guthrie and Graham Woods.

In 2014 ChaletFinder.co.uk received more than 350,000 visitors delivering in excess of 50,000 enquiries for its advertisers. As it re-launches this week, it has over 1400 properties being advertised and 500+ advertisers. It is aiming to at least double traffic to the site as it ramps up its consumer marketing for the coming season.

Advertisers range from independent chalet and apartment owners to larger alpine travel groups such as Pierre et Vacances, Mark Warner, Powder White and Alpine Action, offering catered and self catered chalets, apartments and rooms in top hotels, in more than 150 resorts.

The new responsive website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing customers to access comprehensive property information and view detailed images of the accommodation and resort across mobile devices as well as desktop computers. Visitors can also benefit from richer online content that is easier to share with others.

The digital investment extends beyond the site with a comprehensive SEO strategy to ensure improved and sustained visibility. Former Laterooms.com search specialist Michael Cropper is implementing SEO, while PR activity is being delivered by Alderley Edge based The PR Boutique.

Managing director, Oliver Bailey explained:

“A comprehensive market research project has formed the bedrock of changes we’ve put in place. Ongoing insight and data is also informing future developments for taking the brand forward. Combining this with the experienced individuals we have brought together to create a new team has allowed us to create the right foundations for significant growth this year.

“The personal level of service we offer our advertising partners, improved search engine visibility and the quality of enquiries, many of which have been qualified via our proactive Live Chat function, sets us apart from other online providers and has been a key area of investment in terms of both technology and resource.”

www.chaletfinder.co.uk

This was posted in Bdaily's Members' News section by Kirsty Hunt .