Member Article

Brookfield Rose appoints seasoned PR professional

Cheshire-based business group, Brookfield Rose, has appointed Alex Henshall as senior PR and communications consultant.

Alex has over 15 years’ experience in PR and marketing communications and joins Brookfield Rose after nearly a decade at Good Relations (part of FTSE-listed Chime Communications), a top ten UK PR and content agency, formerly Bell Pottinger, the UK’s number one PR consultancy.

While at Good Relations and Bell Pottinger, Alex delivered PR and communications campaigns for a wide-variety of clients across the financial, professional services, healthcare, technology, manufacturing and utilities sectors. He also managed the reputations for a number of high-profile situations including the 2011 saline poisonings at Stepping Hill Hospital and for Catalyst Healthcare (Manchester), the PFI consortium managing the £500 million Central Manchester University Hospitals project.

Prior to this, he spent nearly six years at the Cheshire Building Society where he worked for the Society’s internal autonomous business unit, Cheshire Business Consultancy, where he managed strategic marketing-based projects in order to increase revenue and improve competitive performance for the Society.

At Brookfield Rose, Alex will be responsible for leading the group’s PR and communications function across the group’s 13 commercial and consumer brands, while building media relationships raising awareness of the group’s companies across regional, national and trade media.

Belinda Walmsley, group marketing manager at Brookfield Rose, commented: “It’s great to have Alex on board. He has the necessary skills and experience to help all the brands across the group gain the media attention they deserve. He is already proving to be an integral part of the team and expect him to flourish in the role.”

Alex added: “It’s an exciting opportunity for me to join a modern and fast-paced organisation that has ambitious growth aspirations. It will be a challenge but one that I will relish.”

This was posted in Bdaily's Members' News section by Alex Henshall .