Bradford firm enhances Adidas’ ‘force of black’ New Zealand kit

A West Yorkshire firm is playing a major role in showcasing New Zealand’s All Blacks kit during the 2015 Rugby World Cup.

The iconic All Blacks team kit by Adidas is currently on full display at the Adidas Oxford Street, London store as developed by Bradford-based firm, Kokooon.

Kokoon was appointed to develop a takeover of the flagship store to promote the Adidas All Blacks strip and boots throughout the Rugby World Cup.

The firm has been responsible for the production and installation of six bespoke window displays, a promotional launchzone within the store entrance, bespoke boot display wall and various graphics within the store.

The design concept was based around strong player images of All Black team members, the colour black and explosive images with the hashtag ‘#forceofblack’.

Walls and floors in each window have been blacked out to enhance the effect of the black theme, the use of layered images was enhanced with concealed lighting.

Kokoon installed the campaign with a team of seven over one long overnight shift with just a four day production time prior to the installation.

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