Member Article

CMC Markets launches new press advertising campaign

CMC Markets, one of the leading global providers of spread betting and CFD trading, has launched a new advertising campaign helping traders “take a better position” on volatile markets.

Harnessing the innate unpredictability of news and its effect on the financial markets, the campaign is a series of quick-turnaround print advertisements, each one focusing on a major breaking news story and linking its affect to a key financial market.

Working closely with CMC Markets’ expert analysts to identify key potential angles, creative agency Teamspirit have developed a number of ads which have appeared in key UK press titles.

Adverts to date have focused on; the potential of a Fed interest rate increase, China, the VW emission scandal and the impact of recent events on the mining sector.

David Hodge, Chief Commercial Officer at CMC Markets, commented: ““We were keen to demonstrate the immediate impact that real world events have on the financial markets in a creative and impactful way. Obviously, the key to making this work is having the relevant adverts in place when the stories are being covered which brings its own unique challenges.

“This creative campaign forms part of our wider strategy of adopting a client-centric approach, and reflects our ongoing efforts to respond to the needs of traders through award-winning* technology, education and great support.”

This was posted in Bdaily's Members' News section by . .