Member Article

Learning from the world’s leading businesses focus of next IoD event

Brand strategist Sid Madge will highlight how companies can learn from the world’s greatest businesses at an Institute of Directors (IoD) event in Llandudno.

Sid, founder of Mad Hen and the Meee Programme, is the guest speaker at the IoD’s next business breakfast meeting, when he will discuss ‘Success leaves clues – How we can learn from the great businesses.’

During the past 30 years, Sid has worked with many of the world’s largest brands including IBM, Visa and the Conran Design Group. At the core of his approach is a belief in building relationships and forging bonds between brands, their audiences and their communities.

Sid’s approach encompasses all aspects of an organisation’s brand, from positioning and strategy to visual identity, tone of voice and all facets of communication.

In 2009 Sid relocated to Bala, North Wales, and set himself the challenge of building a branding agency in the middle of nowhere, knowing no-one. To date he has taken his businesses to the whole of the UK, Spain, Mexico, New York, Boston and Number 10 Downing Street.

IoD North Wales chair Helen Watson said: “We’re very much looking forward to hearing about Sid’s vast experiences and how we can learn from the businesses he has worked with. It is likely to be a very popular event.”

The IoD is the longest-standing organisation to serve and support business leaders, with more than 100 years of service in raising professional standards. You don’t need to be a company director to join the IoD. Senior managers are welcome from large public organisations to small family firms.

Members benefit from services including free business advice, a full training programme, research facilities and networking events.

The event takes place on Thursday, 22nd October, between 8-10.30am at the Llandudno Bay Hotel. Tickets are complimentary to IoD members and £10 inc VAT to non-members. To book, contact Debbie Trotman on 02920 389 990 or email iod.wales@iod.com.

This was posted in Bdaily's Members' News section by Sam Harris .