The Yorkshire Meatball Co expand balls offering across the region

The Yorkshire Meatball Co. is undergoing an expansion period, with the opening of a new restaurant in York and a pop-up residency at a second destination in its hometown of Harrogate.

Launched in 2014, The Yorkshire Meatball Co. is the UK’s first speciality meatball and craft beer bar, which is committed to using local Yorkshire craft beer and ales.

The business’ new restaurant, also forming its first franchise, is located in York city centre, in partnership with the recently opened Hotel Indigo York, on Walmgate. The 144m2 space has 75 covers, and replicates the urban charm that the flagship restaurant is renowned for.

In addition, the meatball specialist has launched its first pop-up residency in 10 Devonshire Place, Harrogate.

David Atkinson, founder and managing director of The Yorkshire Meatball Co., said: “Launching the new restaurant and taking a short-term residency at 10 Devonshire Place, an independent Harrogate pub, which supports upcoming craft beers and ales, demonstrates our on-going and unwavering commitment to Yorkshire.

“We are especially looking forward to our first pop-up experience, as we are keen to use this opportunity to explore future expansion in the pub sector, and use this as a platform to spread the word about our speciality balls to a wider audience across Harrogate and the region.”

In 2012, father-and-son business partners, David and Gareth Atkinson, spotted a gap in the Yorkshire market for meatballs. After acquiring its Harrogate premises in February 2014, the business has now increased its brand presence across the region.

The expansion of The Yorkshire Meatball Co. also parallels the launch of a brand new menu, which has a new focus on the speciality balls. A selection of complementary meatball ‘subs’ and nibbles have also been added to the menu.

Gareth Atkinson commented: “This is a really exciting time for the development of The Yorkshire Meatball Co. With the opening of the York restaurant, the pop-up offering at 10 Devonshire Place and the launch of our refined menu, we’ve never been busier.

“As the business and the brand have grown, we have evolved the offer and this new menu is testament to that commitment. We can’t afford to stand still – we have developed a strong reputation in Harrogate and the region for the quality of our meatballs and we are in no way complacent.

“With the new restaurant opening and with the pop-up residency confirmed, this is the time to really demonstrate our speciality offer and encourage customers to try our new menu – we are committed to the fight against average, tasteless meatballs and our customers seem to agree.”

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