Member Article

Chester Tactical Solutions Scoops Gold at National Awards

Chester based leading field sales agency, Tactical Solutions is celebrating after being recognised at the national Field Sales and Brand Experience annual awards in London.

The team received a ‘Gold’ for the Best Brand Ambassador, recognising one of the company’s Terrority Sales Manager for his outstanding contribution as part of the A2 milk team. Joe Bertolone joined the A2 Solus Team in 2013, forming part of the launch team for the new milk range.

The Field Sales and Brand Experience (FSBE) award ceremony was held in London on October 22. FSBE is one of the largest award events for the marketing industry in Europe. The awards acknowledge the pinnacle of face-to-face marketing campaigns, from merchandising to experiential PR stunts.

Cathy Evans, managing director of Tactical Solutions, comments: “What a fantastic achievement for Joe and for our team at Tactical Solutions. We have been staggered by the consistency of Joe’s passion for the A2 brand, how he embraces the everyday challenge positively and how he communicates with the team to keep them motivated throughout each day.

“Joe has been a consistent top performer throughout the two years since launch and he continues to impress us, the client and individual retailers every day. He is a true credit to our company and we are so proud that he has been recognised for his level of dedication, commitment and hard work.”

The FMBE awards recognised Joe’s commitment and stated that he was chosen to receive this award thanks to his time and effort to ensure that he delivers A2’s objectives day in, day out. Ensuring that A2 is in the correct shelf location and holds strong visibility across all of its locations the brand is placed in.

Joe also demonstrated how he drives brand awareness and educating to the in-store staff, as well as engaging with customers to encourage the conversion to A2 milk by selling the features and benefits of the brand, driving sales with every conversion made.

Scott Wotherspoon, CEO of UK and China for A2, comments: We are absolutely delighted for Tactical Solutions, as a team as a whole, for winning this award at FMBE and in particular for Joe for winning the gold award for brand ambassador. This is really awesome.

“We see your passion, knowledge and commitment day in and day out, but its fantastic to have it recognised in this way. Genuinely excellent.”

Cathy concludes: “At Tactical we are all about our people, we pride ourselves on our dedicated teams who go out into the field everyday, acting as brand ambassadors and communicating with key retailers on our clients’ behalf.

“Therefore for one of our team to be acknowledged for their outstanding results truly demonstrates the skill, expertise and knowledge within Tactical Solutions; as well as our continued commitment to delivering the very best results for all of our clients.”

Tactical Solutions has been based in Chester for more than 15 years. During this time, the company has become one the UK’s leading field sales agencies and is now part of St Ives Group. Tactical works with leading brands such as Heinz, Innocent and Kettle Chips to deliver outstanding results for its clients through field sales, data insight and brand engagement. The company now has more than 280 employees nationwide.

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This was posted in Bdaily's Members' News section by Rowena Lee .