Member Article

London tech startup OnePulse secures $1m funding

Real-time consumer engagement app OnePulse has closed a $1.07m seed investment round, led by AngelLab, D5 Capital and the London Co-Investment Fund along with a number of senior brand and technology executives.

With over 300 clients, including big names like Aviva, CGA Strategy, Coca-Cola, Bartle Bogle Hegarty & LBi Digitas, and a large panel of mobile users in the UK, the London startup provides on-demand insights to brands and businesses at any size or stage.

Via OnePulse, companies ask people around the UK questions and get responses back instantly, with consumer feedback displayed online for easy analysis and export.

To its users, OnePulse is a mobile app that allows them to answer “pulses” from their favourite brands and get rewarded with micro-payments.

CEO Atul Choudrie says: “We have developed a product that means businesses no longer have to rely on assumptions to make in-the-moment business decisions with confidence. For consumers, we continue to redefine the concept of market research with a fun, rewarding mobile application that can be used day-to-day”.

AngelLab managing partner Kevin Chong, who has joined OnePulse’s board, echoed this disruptive approach to a previously unglamorous industry: “Our guiding principle is to invest in businesses that truly aim to redefine or create a new category, and we are thrilled to work with OnePulse.”

With an influx in funding, OnePulse is looking to aggressively grow their user base, further enhance their client offering with a 2.0 version of the tool and begin international expansion.

About London Co-Investment Fund (LCIF): LCIF is backed by the Mayor of London and managed by Funding London with support from Capital Enterprise.

This was posted in Bdaily's Members' News section by Ellen Forster .