Member Article

Perfecto raises $35m in funding

New round of funding, strengthened executive management team and strong product development propels the company into the next phase of strategic growth

Perfecto Mobile, the leader in enabling high-quality digital and mobile experiences for enterprises, today announced it has raised a $35 million investment from new investor Technology Crossover Ventures (TCV), with continued participation from existing investors FTV Capital, Carmel Ventures, Globespan Capital Partners and Vertex Ventures. The latest capital infusion will fuel the expansion of Perfecto’s product offerings, which address the need for enterprises to continuously test and monitor their mobile and digital user experiences on real devices under real end-user conditions.

Along with a new round of investment, Perfecto has expanded its executive leadership team with the appointments of Rainer Gawlick as President and Ofer Karp as Senior Vice President of Engineering. Perfecto is also expanding its geographical reach, opening new offices and data centers in Australia, China, Japan and Toronto, Canada.

In today’s connected world, consumer expectations rise as innovation evolves, making a digital engagement strategy critical to enterprise business success. Perfecto is solving a major pain point in the digital and mobile quality markets with the ability to continuously improve the quality of such interactions. Perfecto’s unique offering, the Continuous Quality Lab™, gives users access to a cloud-based test lab, complete with automated test scenarios that account for real user conditions across real devices. In fact, the company is currently working with nine of the 10 most valuable brands, as listed in the 2015 BrandZ™ Top 100 Most Valuable Global Brands, released by WPP and Millward Brown.

“Increasingly, digital engagement is the way brands directly interact with customers, and as a result, those interactions are having a significantly greater impact on business success. As the pressure to meet customer expectations rises, so does ensuring the quality of each digital experience, especially across mobile channels,” said John Doran, Principal at TCV. “With Perfecto’s strong leadership, cloud-based technology and market vision for superior digital and mobile engagement, we believe the company will achieve breakout growth in the quality market.”

“Customers now expect and depend on high-quality digital experiences when interacting with brands via the Web, mobile apps and IoT devices,” said Eran Yaniv, CEO of Perfecto. “Perfecto has developed leading solutions that help enterprises deliver high-quality digital experiences via our Continuous Quality Lab. I am excited about the partnership with TCV and look forward to working together to grow Perfecto’s global presence, expand our quality offerings and position Perfecto for continued growth and innovation.”

In the past year, Perfecto has rapidly grown and reached a number of milestones. From a product perspective, Perfecto recently launched the Wind Tunnel™, enabling automated testing against real user conditions, and reports that over 1.2 million tests run monthly in its Continuous Quality Lab™. The company has doubled its workforce this year with high growth projections for next year. Its customer base has rapidly grown in the past year to include leading brands like Discover, Weather.com and Sky and is seeing record expansion within existing customers.

About Perfecto

Perfecto enables exceptional digital experiences. We help you transform your business and strengthen every digital interaction with a quality-first approach to creating web and native apps, through a cloud-based test environment called the Continuous Quality Lab™. The CQ Lab is comprised of real devices and real end-user conditions, giving you the truest test environment available.

More than 1,500 customers, including 50% of the Fortune 500 across the banking, insurance, retail, telecommunications and media industries rely on Perfecto to deliver optimal mobile app functionality and end user experiences, ensuring their brand’s reputation, establishing loyal customers, and continually attracting new users. For more information about Perfecto, visit www.perfectomobile.com, join our community, or follow us on Twitter at @PerfectoMobile.

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Media Contacts:

UK/EMEA media enquiries

Ellis Reid

onechocolate communications

ellisr@onechocolatecomms.co.uk

+44(0) 207 437 0227

Kristine Englert

Marketing Communications

kristinee@perfectomobile.com

1-339-927-7435

@PerfectoMobile

Katja Gagen

Technology Crossover Ventures

kgagen@tcv.com

415-690-6689

This was posted in Bdaily's Members' News section by One Chocolate Comms .