Member Article

Financial Direct Mail Tool Better Than Ever

Direct mail specialist DMP has taken its state of the art, free, online tool for creating mailshots favoured by financial organisations to a new level.

Hello Market – already used by sector leaders including Skipton Financial Services (SFS) – has just been upgraded to professional graphic design standards giving extra tools, options and capability.

The platform lets users create bespoke mailshots online then click to post out hard copy mailings allowing them to communicate with customers in a dynamic, tailored and relevant way.

Said md Tony Kemp: “Financial organisations can send out personalised information ranging from how a customer’s investments are doing to a change of named contact on an individual’s account or even a birthday card with Hello Market.

“The software is more flexible than anything else out there and it is free and easy to use. Data can be used in ways previously thought impossible. Whatever the user knows about their customer, they can use it to make tailored mailings pertinent and relevant to that individual, making it much more effective. “Every business wanting to grow needs Hello Market. From pension providers to mortgage handlers, Hello Market makes personalised contact with customers easy, efficient and relevant.”

Research proves that hard copy direct mail is considered more authoritative and informative than email. A poll of 9,000 people for CMS Ltd (1) suggested that 83 per cent of people felt direct mail was easier to take in than email, implying that targeting doormats makes business sense.

DMP offers traditional litho and digital print technology. Its Hello Market platform, which allows businesses of all sizes to create personalised, fully flexible, online direct mail campaigns, is constantly evolving as the company reacts to customer needs.

This was posted in Bdaily's Members' News section by DMP .