Member Article

London remains top location for graduates

Despite the rising cost of living and highly-competitive job market, London is still the preferred destination of choice for graduates starting out in their careers, according to new data.

Intern Avenue, an online platform that matches students and graduates searching for paid internships with key employers throughout the UK, has revealed the extent to which the capital and the wider South East region is attracting and retaining top graduate talent.

More than two-thirds (41.7%) of graduates choose the region as their career destination of choice, in spite of the unprecedented rise of living costs in the capital.

Andrew Little, chief operating office at Intern Avenue, said: “There is no escaping the fact that London and the South East are the regions with the most jobs. You can get a start in pretty much any type of graduate career here without having to relocate to another part of the county.

“Of course there is a plethora of roles outside the capital, but the range and volume of roles available is invariably smaller. Career opportunities in key sectors such as marketing, advertising, finance, software engineering and IT for instance far outweigh those in the same sectors elsewhere. So for any graduate looking to forge a successful career in these areas, London is best places to help them achieve these ambitions.”

However, Mr Little warns against complacency among graduate job seekers who are planning to make London their career destination of choice – he says that the decision to do so must be an informed one.

“Today’s graduates are very savvy but they must also manage their own expectations. Graduate unemployment exists in London just as much as it does as everywhere. But although there has been an increase in the number roles being advertised, graduate job seekers need to plan their search properly to be sure that the jobs they want to be doing are actually there.”

“Large-scale graduate employers should be looking to consider offering a greater breadth of choice of entry level roles and internships. Local employers also have a key role to play.

“By forging closer partnerships with local universities and providing work experience and internships to students before they graduate, local employers can help to stem the flow of graduate talent leaving the region if they also hold the role open after they graduate.

“In doing so employers reduce their time to hire and save on associated recruitment costs. At the same time they get to take on a graduate who understands the requirements of the job and the culture of the organisation.

“The graduate, on the other hand, will feel a sense of loyalty to the employer and are more likely to shun any attempt to move away in favour of staying in the region if there is a role waiting for them.”

This was posted in Bdaily's Members' News section by Ellen Forster .