Member Article

Online restaurant EatFirst secures $8m investment to feed growth

Having secured a multi-million pound investment, EatFirst is set to significantly build on its rapid success and growth to become the largest online restaurant across the globe by 2018.

Launched in London and Berlin, EatFirst has created a new option by delivering the restaurant experience to consumers’ dinner tables.

In just nine months the company is certainly making an impact, delivering over 100,000 meals and already achieving 30% month-on-month sales growth (October 2015) – with only 30 employees.

Supported by renowned Germany-based incubator Rocket Internet, one of the world’s largest internet platforms outside of the US and China, its strong food business experience and record in building IT platforms is enabling EatFirst to expand and reach the next stage of its growth.

Founded by Rahul Parekh, Humberto Ayres Pereira and Torben Schulz, EatFirst provides sophisticated, nutritious meals prepared by trained chefs as well as a convenient way to dine-in.

Rahul Parekh, co-founder and CEO of EatFirst, said: “The future of the restaurant category is online, and we are at the forefront of this shift,

“We want to grow the UK restaurant sector and offer an additional option that is high in quality and healthy. Consumer lifestyles are continually evolving, and we noticed an opportunity to explore further.

“We’ve seen huge demand over the last 9 months and this investment will enable us to reach new heights, as well as develop and grow within the restaurant sector.”

This was posted in Bdaily's Members' News section by Ellen Forster .