Member Article

Over 75% of SMBs haven't heard of social scheduling

Retortal announces its new white label social media management platform, officially launched at this year’s ad:tech London. Truly the first of its kind, the platform is both an ingenious branded sales funnel for its resellers, the ideal B2B complement to an agency’s repertoire, and an invaluable social media management tool for its end user. As social media dashboard, branded seamlessly as a client’s own, it offers its end user – their clients - a management platform to rival any of the industry’s current giants, with exceptional tools to curate and create content, and measure and review real-time campaigns on Facebook, Twitter and LinkedIn. As reseller, with its enterprising use of ad tech, its ability to pin-point target ads, further equipped with comprehensive analytics and a whole suite of marketing resources, a brand might consider it their in-house marketing team.

“We’ve been in the agency environment for over 20 years, we know how they work and we know their business objectives. Utilising this expertise and experience, we’ve developed the Retortal panel to help agencies grow both their brands and their revenue,” says Richard Ells, Retortal’s company director. “Our survey of over 3000 SMBs found that over 75% of them hadn’t even heard of social media management and scheduling systems, even the market leaders, yet over 60% were actively involved in marketing via Facebook or Twitter. Over 70% expressed an interest in signing up to a free social management dashboard.” As freemium service, the platform offers brands the ability to monetise those cold leads and client databases, earn a hefty monthly revenue from users that upgrade and run powerful targeted ads to those free users. Offered as B2B extra, a brand establishes itself with a distinct competitor advantage, consolidating brand loyalty, sales conversion and consumer retention.

Since its soft launch earlier this year, Retortal has signed up over 2000 resellers. Alex Hemus, co-founder of Publishers.Social by Standoutbooks, claims the platform to be a significant and indispensable part of their marketing strategy: ‘it’s the first thing we recommend to all new clients.’ He continues, ‘the free dashboard has been a great success. Retortal’s white label platform has allowed us to increase the value we offer to our clients, and being able to target adverts to particular users and download detailed interaction data has bolstered our sales strategizing and brand-building too.“

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About Retortal:

Retortal is a tech start-up launched in 2013 to address the gap in the market for a white label social media management platform. The company sells directly to the SMEs and start-ups as well as through an established global network of resellers, including SEO, digital marketing, creative and PR agencies.

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Press contact:

Jenna Roberts

jenna.roberts@retortal.com

@Retortal

This was posted in Bdaily's Members' News section by Jenna Roberts .