Member Article

Sponsor named for Brighton i360

British Airways has signed a five-year sponsorship deal for the naming rights of Brighton’s i360 tower.

Designed by the team behind the London Eye, Brighton’s i360 will be 162 metres tall, with an observation pod at 138 metres. The curved pod will rise from street level to 450ft, giving visitors a 360-degree view of the South East coast for 26 miles.

The i360, which will be located close to the remains of the Grade I-listed West Pier, will be the highest observation tower in the UK, outside of london.

Brighton i360 chief executive, Eleanor Harris said: “We are delighted to have such a prestigious British and global brand sponsoring our ground-breaking attraction.

“British Airways and the i360 share a similar market regionally in the South East and a comparable international reach. We also share a proud history of engineering and design excellence.”

The cost of the naming rights of the tower, which is currently still under construction, has not been released due to “commercial sensitivity”.

Brighton and Hove Council is due to earn around a million pounds a year from a share of ticket sales, interest from lending money to the developers and from business rates.

This was posted in Bdaily's Members' News section by Ellen Forster .