Member Article

Rumpus builds on new ground with McAuliffe win

Manchester-based PR agency Rumpus PR has dug deeper into the B2B market with its latest client win, brownfield specialists McAuliffe Group.

Rumpus PR is working with McAuliffe Group to build their presence in the North West, the Midlands and nationwide through targeted trade media and social media tactics, alongside development of supporting marketing materials, including video, newsletters and digital channels.

With a nationwide housing shortage being top of the news agenda, it is a key time for the brownfield specialist. Rumpus PR will focus on communicating McAuliffe’s expertise as the brownfield experts, demonstrating how McAuliffe provides one stop solutions that avoid unnecessary delay or expense, adding value from the very beginning and providing the right solution first time.

Paul Evans, Director at Rumpus PR, said: “The national housing shortage remains a top priority for this government, and as such it is the perfect time to highlight McAuliffe Group’s expertise in the brownfield sector. Rumpus will be using a blend of traditional and digital channels to position McAuliffe Group as the brownfield experts to potential construction clients across the UK.”

John McAuliffe, Managing Director at McAuliffe, added: “The housing sector is experiencing a huge growth, so it’s really important for us to build our profile and put us top of mind with developers seeking a brownfield expert. We were impressed by Rumpus’ knowledge of the sector and fresh ideas to take us to a wider audience.”

This was posted in Bdaily's Members' News section by Rumpus PR .