Member Article

IF delivers new brand for Route Organisation

Creative agency IF has developed and launched a new brand proposition for Route Organisation which is a specialist supplier of procurement services to the licensed leisure and hospitality sectors.

IF was appointed to help position the firm as the UK’s go-to provider for procurement services and to promote its new energy brokerage arm – Route Energy.

Warrington based Route Organisation helps businesses make savings by negotiating better deals with existing suppliers - or sourcing new ones - for products or services including food and drink, utilities and telecoms. Its clients include hotels, golf clubs, sports clubs, leisure clubs, pubs, restaurants and social clubs.

The project saw IF refresh the company’s brand identity including an updated logo, brand positioning and brand guidelines. The creative output was based around the core idea of Professional Purchasing Power.

Christian James, Managing Director at IF said: “Route Organisation is a growing business whose purpose is to put power into the hands of its customers. We are excited to be working with an ambitious team and such a clear and compelling proposition.“

This was posted in Bdaily's Members' News section by The if agency .