Member Article

Sunderland Continues Christmas Cheer

CHRISTMAS fun in Sunderland is set to continue, with plans for the city’s Frost Village to remain open.

The ice rink at Keel Square was due to close on Christmas Eve, but the attraction has been such a success it will now stay in place until New Year’s Eve.

The rink will close at 4pm on Christmas Eve as originally planned but will reopen until 8pm each day from December 27 to December 30 and until 10pm.on December 31.

And that means visitors attending the city’s firework display on New Year’s Eve will also be able to enjoy early evening entertainment.

More than 5000 people have already visited the ice rink, which has also brought a huge economic boost to the city with traders reporting an increase in sales.

“We’re delighted to be able to keep the ice rink open until New Year’s Eve,” said Ken Dunbar of Sunderland BID which organised the Frost Village.

“The ice rink has been particularly successful and even the bad weather didn’t put people off from coming along and enjoying the city’s first ever Frost Village.

“Our special characters, The Frostlings, have also proven really popular with families and have brought their own special magic to the attractions.

“We’ve also had some very positive feedback from retailers in the city who have seen a real upsurge in trade.”

The BID’s social media campaign around the Frost Village has raised awareness to around 400,000 people across Facebook and Twitter.

“The Christmas programme has been a great success and we’re thrilled that the fun is able to continue for another week,” said Ken.

This was posted in Bdaily's Members' News section by Sorted PR .