Member Article

4 Best Social Media Resources to Nab Leads

Gone are the days where traditional marketing and advertising methods that were used to generate leads for businesses. Radio, newspapers, television and billboards are now eclipsed by the sheer omnipresent powers of social media.

The dawning of the 21st Century was the dawning of the digital era. Now social media stands at the front of bringing in prospects from all over the world. The game of marketing has escalated ever so rapidly since then and now multiple businesses have sought to use social media in any way they choose.

It would take a long article to explain the process of lead generating in social media, but for now, let’s settle with the following points:

Construct A Powerful Network

One of the biggest ways to direct potential prospects to your brand is with strong and able online connections. That’s the way it is with social media; the more people you follow online, the stronger your network becomes. For that matter, the power of your influence will also increase.

There are several ways to do this and following people on Twitter and Facebook just happens to be one of them. However, you must also communicate with your followers as well by answering all of their queries on every social channel.

You can even host a webinar with the essential requirement of registration. Google Hangouts is a great way to interact with fellow industry leaders. To this day, sharing Vine videos are a hot seller and will do your company well.

Host Contests On Facebook

Hosting contests also serves as a great way to boost the number of potential eyes to your product. The thing about contest is that people compete in order to receive something in the end.

The most important element in making them work is providing the right kind of reward that piques the interest of the audience members. The incentives could be a brand new laptop, smartphone or a one-way trip to Italy.

Keep in mind however, is that when you do host these contests, you have to tailor them in a way that is relevant to your product or service. The whole point of this is to gather nutritious information about your audience to feed to your sales team. You will then be able to grasp the mindset of your followers better.

Choose The Right Channel For Yourself

It’s easy to pick giants like Facebook, Twitter and LinkedIn to help you promote your brand to your audience, but it doesn’t always work like that. People also resort to using Pinterest, Google+ and Instagram for their social media endeavors.

For all you know, your targeted community might be using those platforms other than the ones you had intended. If you want to get a bigger edge in this game, you are going to have to understand your audience better. For example, people who might be interested in a logo design service are mostly business owners who usually use LinkedIn.

That is why it is crucial that you monitor the activities of your audience so that you know which platform to capitalize on.

Make Use Of Social Media Ads

There was once a time when you could create ads on social media without ever having to pay for it. Now with revised policies, it is with paid ads on major platforms that will invite plenty of prospects at your channel.

This could be in the form of sponsored Tweets as seen on Twitter or promotional material that is shown on Facebook. Once the users take notice of this, you can link back to the landing pages to engage with them.

These ads not only have to be visually impressive but must promote offers from your company. Pinterest is where ads are getting the quickest of clicks, but you have to take into account that they look good in pins.

This was posted in Bdaily's Members' News section by Sylvia Lewis .