Member Article

Think secures impressive PR brief in the Caribbean

Think Publicity has been selected to handle the UK PR account for 5 star luxury resort, Carlisle Bay in Antigua. Carlisle Bay has an unrivalled reputation for being one of the most luxurious properties in the Caribbean with its 82 contemporary beach front suites.

A major achievement for Think which is celebrating 11 years in business in 2016, and cements its tourism credentials which includes Titanic Hotel Liverpool and Townhouse Hotel in Manchester, in addition to having worked with Radisson BLU and Hard Days Night Hotel in the past.

The brief covers PR territory management of the UK, including luxury print titles, bloggers and broadcast alongside media buying and campaign design support.

Think have partnered with ZDLUX&Co., a luxury focused communications and press relations consultancy, founded by long term friend and former colleague at Giorgio Armani, Zeina Dakak.

Phil Nixon, Think Founder & Agency Director comments: “There is no better way to start a New Year! Carlisle Bay is an outstanding resort and proud member of The Leading Hotels of The World and Condé Nast Johansens. This strengthens both the agency’s national tourism credentials and places Think on the international map, something we will be looking to capitalise on. The partnership with ZDLUX&Co. is strong and we have complementing relationships in the industry. We cannot wait to check out the famous white sands, turquoise waters and the rainforest adjacent to the resort.”

Zeina Dakak, ZDLUX&Co. Founder & Managing Director comments: “ZDLUX&Co., established in April 2015 specialises in the representation of international luxury brands. It is a great honour to be collaborating with Think ensuring the prestigious Carlisle Bay is recognised and noticed. This is most definitely an exciting time for ZDLUX&Co.’s evolution, extending our services in the luxury travel sector”.

John Rogers, General Manager of Carlisle Bay said: “We were impressed by Think’s depth of knowledge, ideas, contacts and above all commitment to the brand. We are very much looking to them taking Carlisle Bay to the next level in the UK.”

This was posted in Bdaily's Members' News section by Nathalie O'Donovan .