Member Article

Snowdogs will be best friend (ever) to sponsors

As part of its 25 anniversary, Bradley O’Mahoney Public Relations is putting its full support behind St Oswald’s Hospice, Newcastle.

The company will support an awareness campaign to encourage the business community to support the amazing Great North Snowdogs which is destined to capture the imagination of the region during 2016.

Daniel O’Mahoney, managing director, Bradley O’Mahoney, said: “As this is such a special year for us, we wanted to show our thanks and appreciation to the region where we have received such fabulous support over the years.

“This is the place my parents decided to settle when they came to England from the Republic of Ireland when I was a child and where I and now my family are so proud to call home. The anniversary is a time of reflection as well as celebration and we wanted to show our support for the region by providing our resource and expertise to St Oswald’s for the period of this unique and truly exciting project.”

For ten weeks during autumn and winter 2016, the North East’s streets, parks and open spaces will become home to a series of individually designed Snowdog sculptures, painted by both well-known and undiscovered artists.

This will result in a sculpture trail, sponsored by businesses and individuals, showcasing the rich cultural offer and wealth of artistic talent in the area. Local people can become ‘tourists in their own city’ with a trail map and dedicated app which will lead them from popular tourist destinations to lesser known areas of Tyne and Wear. Once the trail ends, the sculptures will be auctioned at a glittering event in December 2016, to raise funds for St Oswald’s Hospice Children’s Service.

Confirmed sponsors so far include Presenting Partners, Tyne and Wear Metro, Sanderson Young, Sunderland Bid, Sage Gateshead, Barbour, Gateshead College, The Bridges, Sunderland and The Biscuit Factory.

Jane Hogan, Great North Snowdogs project lead, said: “The trail will present unparalleled marketing opportunities for sponsors.

“Having looked at the experiences of other parts of the UK where similar projects have taken place, we fully expect the public to take part in their tens of thousands. This, in turn, will offer those companies that take up sponsorship a unique opportunity to grow their customer base.

“For example, in 2013, Gromit Unleashed saw 1.18 million visitors over a ten week period, of which 900,000 visited specifically to see the Gromit sculptures. Elsewhere, in 2014, Southampton Arty Gallery recorded a 35% increase in visitors during the Go! Rhinos trail compared to the same period the year earlier.”

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