Zeta Interactive is a customer lifecycle marketing platform company that integrates big data, proprietary technology and analytics to help leading brands acquire, grow and retain customers. The company's set of data, email, social, display, search and mobile solutions are used globally by hundreds of Middle Market and Fortune 500 brands. The company was founded in 2007 by David Steinberg and John Sculley, former CEO of Apple Inc. and PepsiCo Inc. It uses a big data marketing platform based on more than 350 million consumer records. Originally built as a digital marketing service, Zeta pivoted four years ago to focus on providing customers with a software platform to manage and analyse relationships and deploy marketing campaigns. In the US clients include Greyhound, Bank of America, Four Seasons Hotels & Resorts and Sony Pictures.
