Member Article

MHW given international stamp of approval

Leading North East PR consultancy MHW has been appointed to provide PR support to a new trade association that has been established to give a collective voice to the international tax stamps sector.

The International Tax Stamp Association (ITSA) has been founded by a number of leading industry companies and stakeholders to ensure the better understanding of the benefits of tax stamp technology and to promote the highest professional standards within the sector.

Tax stamps, also known as excise stamps, are affixed to relatively high value products such as tobacco and spirits, to indicate that the required excise duty has been paid by the manufacturer. In addition, as well as providing visible proof of tax payment and revenue collection, tax stamps have also taken on product authentication and anti-tampering applications. Tax stamps are used by over 250 revenue agencies around the world.

With governments making every effort to maximise their duty income from excisable goods – and the manufacturers of those goods wanting to verify the authenticity of their products to deter counterfeiters – tax stamps have taken on even greater importance.

Against this background, Newcastle-based MHW will work with ITSA to promote the benefits of tax stamps, promote new and emerging technologies and help ensure that potential users fully understand the advantages and capabilities of tax stamps.

PR director Ian Watson, said: “This will be an international campaign and will complement the work we already undertake for the International Hologram Manufacturers’ Association, which is also involved in the brand protection, security printing and authentication sectors.”

For more information about B2B specialist PR please visit www.mhwpr.co.uk

This was posted in Bdaily's Members' News section by MHW PR .