Partner Article

Online dating hindered by anonymity feature

Those who pay extra to browse anonymously on online dating websites are likely to be reducing their chances of a match, new research from the Desautels Faculty of Management at McGill University reveals.

Professor Jui Ramaprasad and her co-authors found that the traditional social norm restricting women from making the first move remains dominant online and, as men aren’t notified if their profile is viewed, they can’t contact women who might be interested in dating them.

“Women give weak signals by viewing profiles – the online, flirting equivalent of a hair flick – but the anonymity feature means men simply can’t pick up on the cue,“ says Professor Ramaprasad, who studies online behaviour. “It’s a premium feature, but it doesn’t necessarily help women looking for love online.“

Anonymous browsers actually ended up with 14% fewer matches, with women impacted the worst.

The researchers did find that anonymity lowered social inhibitions. Users viewed more profiles, but this additional viewing did not translate into matches. Anonymous users were also more likely to check out potential same-sex and interracial matches.

This large experiment, conducted through a major North American dating website, randomly selected 100,000 new users and gave half free access to anonymous browsing, enabling them to view profiles without leaving digital traces. The findings were published in the journal Management Science.

This was posted in Bdaily's Members' News section by Desautels Faculty of Management at McGill University .

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13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`
19	`sectors`
20	`regions`

layouts._tracking (resources/views/layouts/_tracking.blade.php)19blade


obLevel
__env
app
errors
article
body
canonicalUrl
sponsored
sponsored2024
content
headline
mainImage
profile
title
__currentLoopData
tag
loop
picture
caption

Params
0	`obLevel`
1	`__env`
2	`app`
3	`errors`
4	`article`
5	`body`
6	`canonicalUrl`
7	`sponsored`
8	`sponsored2024`
9	`content`
10	`headline`
11	`mainImage`
12	`profile`
13	`title`
14	`__currentLoopData`
15	`tag`
16	`loop`
17	`picture`
18	`caption`

uri: GET articles/{year}/{month}/{date}/{slug}
middleware: web
as: articles.article
controller: App\Http\Controllers\ArticleController@getArticle
namespace: App\Http\Controllers
prefix: /articles
where
file: app/Http/Controllers/ArticleController.php:58-111

26 statements were executed, 7 of which were duplicated, 19 unique109ms

select * from "articles" where "published_at"::date = '2016-02-11' and "slug" = 'online-dating-hindered-by-anonymity-feature' and "type" != 'blog' and "articles"."deleted_at" is null limit 1

60.63ms/app/Database/Articles.php:27production

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Backtrace	16. /app/Database/Articles.php:27 17. /app/Infrastructure/Cache/Articles.php:30 18. /app/Http/Controllers/ArticleController.php:61 21. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 22. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219

select "tags".*, "taggables"."taggable_id" as "pivot_taggable_id", "taggables"."tag_id" as "pivot_tag_id", "taggables"."taggable_type" as "pivot_taggable_type" from "tags" inner join "taggables" on "tags"."id" = "taggables"."tag_id" where "taggables"."taggable_id" in ('5266dece-6401-4144-a283-a25040469e2d') and "taggables"."taggable_type" = 'article' and "tags"."deleted_at" is null

6.86ms/app/Http/Controllers/ArticleController.php:80production

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select * from "profiles" where "profiles"."id" = 'c2dcffde-acf1-4841-9748-d4a96ac736d8' limit 11.54ms/app/Views/Analytics/PublishedItem.php:36production

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select * from "editors" where "editors"."profile_id" = 'c2dcffde-acf1-4841-9748-d4a96ac736d8' limit 1800μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '5266dece-6401-4144-a283-a25040469e2d' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null

3.76ms/app/Http/Controllers/ArticleController.php:107production

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Backtrace	19. /app/Http/Controllers/ArticleController.php:107 22. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 23. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:219 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:176 25. /vendor/laravel/framework/src/Illuminate/Routing/Router.php:680

select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'c2dcffde-acf1-4841-9748-d4a96ac736d8' and "imageables"."imageable_type" = 'profile' and "images"."deleted_at" is null

1.15msview::frontend._artivent:58production

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select * from "premium_memberships" where "premium_memberships"."profile_id" = 'c2dcffde-acf1-4841-9748-d4a96ac736d8' and "premium_memberships"."profile_id" is not null limit 1

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select * from "editors" where "editors"."profile_id" = 'c2dcffde-acf1-4841-9748-d4a96ac736d8' limit 1470μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "editors" where "editors"."profile_id" = 'c2dcffde-acf1-4841-9748-d4a96ac736d8' limit 1380μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "profile_pages" where "profile_pages"."profile_id" = 'c2dcffde-acf1-4841-9748-d4a96ac736d8' and "profile_pages"."profile_id" is not null limit 1

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select * from "editors" where "editors"."profile_id" = 'c2dcffde-acf1-4841-9748-d4a96ac736d8' limit 15.42ms/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "editors" where "editors"."profile_id" = 'c2dcffde-acf1-4841-9748-d4a96ac736d8' limit 1420μs/vendor/laravel/framework/src/Illuminate/Support/Traits/ForwardsCalls.php:23production

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select * from "partners" where "partners"."deleted_at" is null order by "created_at" asc1.95ms/app/Domain/Partners/PartnerRepository.php:58production

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '1b2e71ec-cab4-4833-bf36-39846c13bd0e' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '743a18b7-f43c-4b89-83f8-047bcee61c5b' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = '08571622-e1f2-4f34-a28c-754812d2e981' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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select "images".*, "imageables"."imageable_id" as "pivot_imageable_id", "imageables"."image_id" as "pivot_image_id", "imageables"."imageable_type" as "pivot_imageable_type", "imageables"."caption" as "pivot_caption" from "images" inner join "imageables" on "images"."id" = "imageables"."image_id" where "imageables"."imageable_id" = 'e8088dc2-1a18-452c-98ce-f8fa866b8cae' and "imageables"."imageable_type" = 'article' and "images"."deleted_at" is null limit 1

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