Member Article

Manchester City announce global deal with major cloud-based web company

Manchester City have announced a new global partnership with web development platform Wix.com, which will see the global technology company provide website design and hosting for Manchester City, as well as partner clubs New York City FC and Melbourne City FC.

The partnership will see Wix and Manchester City’s parent company, City Football Group (CFG), engaging with fans across its social networking channels along with promotional activities featuring the first team players.

As part of the agreement Wix will also advertise at the Etihad Stadium during Barclays Premier League, FA Cup and League Cup games.

Omar Berrada, Group Commercial Director for City Football Marketing, which brokers City Football Group’s commercial partnerships, said: “We are excited to announce our new partnership with Wix, who offer a unique website design and hosting platform that reflects City Football Group’s passion for creating an innovative and engaging product.

“This partnership will not only introduce our clubs’ global fan bases to an easily accessible online tool, but will also provide them with increased opportunities to get closer than ever to all the on the pitch and behind the scenes action taking place across Manchester City FC, New York City FC and Melbourne City FC.”

Omer Shai, Wix.com Chief Marketing Officer, added: “Working with a globally recognized football brand like CFG is part of our overall strategy to use the power of sport to reach worldwide audiences with our brand.

“We have seen great success advertising in the NFL’s Super Bowl, and now we’re looking to expand to the most popular sport in the world.

“The partnership with CFG is a natural one as our two brands share values and vision, and we’re confident it will boost the Wix brand amongst the massive fan bases of all three clubs.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →