Member Article

Improved customer experience with intelligent fitting room solution

Leading omnichannel retail systems provider, iVend Retail, has partnered with IT services provider, TRC Solutions, to offer a new Intelligent Fitting Room solution for fashion retailers.

Digitalising the in-store customer experience, the innovative Intelligent Fitting Room solution allows retailers to deliver the personalised and seamless journeys which today’s digitally enabled, omnichannel shoppers have come to expect and drive increased conversions.

Using radio frequency identification (RFID) technology, the solution automatically detects the garments, which have been brought into the changing room. Touchscreen displays in the dressing room booths then enable the customer to request different sizes or colours of the products they have selected to try on. The customer can also ask for personal assistance from a fitting room attendant at the swipe of a touchscreen, thanks to real-time two way communications between the in-fitting room digital display and the changing room attendants’ mobile devices.

The Intelligent Fitting Room solution will also display additional garments and accessories, which complement the items the shopper has already brought into the fitting room, presenting up-selling and cross-selling opportunities to boost additional sales.

Further to this, by analysis of popular product selections made by consumers through the Intelligent Fitting Room solution, retailers can apply this insight to their merchandising strategies, streamlining stock ordering, replenishment, planning and buying processes.

Richard Kolodynski, Senior Vice President of European Operations at iVend Retail (part of CitiXsys) commented: “Consumers want the personalised experiences they have become used to receiving online to be replicated in the physical shopping environment. This means, increasingly, retailers need a 360⁰ view of their customers’ buying habits, in whichever channel they choose to shop. One way retailers can put bricks-and-mortar back at the heart of their omnichannel strategy is by using technology to allow the store to mirror the personalisation and flexibility of online shopping, helping to keep customers on the path to purchase and boost conversions.”

Gavin Peacock, CEO of TRC Solutions, also commented: “Shoppers who try on are reportedly 70% more likely to make a purchase, so by digitally showcasing complementary products which are personalised to each shopper, the fitting environment can drive additional conversions and revenues for retailers.”

TRC Solutions and iVend Retail will be demonstrating the new Intelligent Fitting Room technology at RBTE, Europe’s biggest retail technology expo, in London on 9th and 10th March 2016 on Stand 520.

RBTE is free to attend and is a ‘must visit’ event for retail, hospitality, travel, entertainment and leisure operators and Retailers who want to keep up to date with the latest solutions. To register here for your free ticket to the show or to book a demo of the new Intelligent Fitting Room solution, visit: http://ivend.com/rbte-2016/

This was posted in Bdaily's Members' News section by Chelsea Reay .