Member Article

Award-winning bar and distiller join forces

Two of the biggest names in North East gin are joining forces to offer discerning drinkers even more choice.

Newcastle bar City Tavern, which currently stocks more than 80 gins from around the world, will now be serving spirits from Sunderland-based Poetic License.

The independent small batch distiller, established by entrepreneur Mark Hird, currently crafts two award-winning gins and a vodka using its own still at the Roker Hotel.

From this week City Tavern, based at Northumberland Road, will be stocking the brand’s Northern Dry Gin and Old Tom Gin, which are both carefully crafted to be enjoyed as a stand-alone drink or as part of a cocktail.

David King, Owner of City Tavern said: “We pride ourselves on offering visitors a wide range of popular and unfamiliar drinks, including several that are brewed exclusively for City Tavern.

“Poetic License’s artisanal processes and unique flavours fit well with this philosophy and I’m sure they will make an excellent addition to our collection.”

City Tavern, which benefitted from a £450k investment by Mr King in 2015, is the latest high profile venue to begin stocking products from Poetic License, which has only been operating for around four months.

While the brand’s handmade approach limits production to around 400 bottles per week, all three of its core products can already be found in a wide range of bars, restaurants and hotels around the region, as well as leading stores Fenwick, Newcastle and Lewis and Cooper Ltd, Northallerton.

“We’re absolutely thrilled with how well Poetic License has been received and what we have been able to achieve in a relatively short space of time,” said Poetic License’s owner Mark Hird.

“The staff and customers at City Tavern really know their gin and we’re delighted that both our Northern Dry Gin and Old Tom Gin meet their strict selection standards.

“Our focus now is on targeting more state-of-the-art bars like this and extending our distribution on a national scale.”

For more information about City Tavern visit www.citytavern.co.uk/ and for Poetic License log on to www.poeticlicensedistillery.co.uk. All trade sales enquiries for the distillery should be directed to Luke Smith on 0191 5103564 or luke@poeticlicensedistillery.co.uk

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